New challenge: Break through calmly under the adverse market situation

Journalist: Currently the global shipping market is on the decline, and the oil price is on the increase, so how can Chinese shipping industry break through under the adverse market situation?

Li Shaode: The year of 2012 is difficult. On the whole, the shipping enterprises will be under the adverse situation in a long time. Therefore, firstly we shall build up confidence, and secondly, we shall enhance our internal strength.

The key in the internal strength lies in the management. We will further carry out the fine management, and include it into the unified management enhancement year. We will enhance the management efficiency and realize benefits from the management enhancement, strive to make the management enhancement the key support for the profit-making of Chinese shipping in various aspects such as comprehensive budget management, comprehensive risk management, ship safety management, scientific renovation management, performance management and information management, as the key contents of the transformation of development mode.

Journalist: How to enhance therisk resistance and market fluctuation capabilities under the adverse situation?

Li Shaode: To transform the development mode, adjust the industrial structure and optimize the resource allocation in order to enhance the risk resistance and market fluctuation capabilities. In addition, the “large customer and large cooperation” is another important approach. In order to implement the strategy, we shall not pursue for short-term profits with fickle attitude, but shall focus on the stability of goods source and benefits, and the long-term development of the enterprise.

Stepping towards the 12th Five-Year Plan: Transformation for new development.

Journalist: Why is the transformation taken as the important strategy in the 12th Five-Year Plan of Chinese shipping industry? What are the characteristics of the transformation of Chinese shipping industry?

Li Shaode: Since the global financial crisis, the conflicts in the international trade continuously tariff barriers have intensified. In China, the resource shortage, environmental deterioration, excess capacity and widened gap between the rich and poor have raised severe challenges to the past extensive growth. The transformation has become the overall and strategic subject related to the future Chinese development.

Under such a large environment, it is necessary for Chinese enterprises and Chinese shipping to carry out transformation. Therefore, we put forward five transformations, namely, transformation of industrial structure, transformation of development mode, transformation of management mode, transformation of team construction and transformation of competition mode. Compared with the initial phase, the transformation shall focus on the globalization as well as the internal strength. So this transformation will be more comprehensive and deeper.