Driving by E-commerce giants, Alibaba as a representative, Internet unprecedentedly penetrates into various industries. The whole industry becomes a great cross-parting banquet.

With the aim to hold the familiar shipping market and to enjoy convenience of high efficiency, lower cost brought by E-commerce, a “land grab” by Chinese shipping E-commerce is carried out like a raging fire.

Shipping E-commerce is different from other industries, as limitation of its own business features and non standardness of shipping lines. The market participant said that for the development of E-commerce, the related enterprises are focusing on the platform, but none is authoritative. Everyone realize the importance. We would see who can get succeed.

Personal Platform and Third Party Public Platform

In the terms of service objects,Chinese shipping E-commerce platform models are divided into personal platform and public platform created by the third party.

Business to Businessand Business to Customer

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a term used in marketing.

The existing problems and difficulties

There are two existing problems the shipping E-commerce is facing: first, professional works are strongly influenced by traditional thoughts, which do not conform to practical needs of E-commerce platform and constant changing of internet environment. Second, the platform cannot control offline suppliers, whose offering the price was not consistent with the transaction price.

The non-standardness of products, product diversity and price complexity in container industry and market price fluctuations caused the E-commerce platform cannot timely issue products and freight rate.