The use of social media is now an integral part of building a commercial brand, so what should we do?

Keeping an Open Mind

It is time shipping entered the 21st century and started exploring how the business could use social media to its advantage at both the company and industry level for a number of very simple reasons:

1. Risk Management.

2. First Mover Advantage.

3. Practice Makes Perfect.

Getting Started

How should a shipping company start to use social media?

1. Be Strategic.

2. Be Realistic.

3. Be Sensible.

4. Take Your Time, Train, and Be Patient.

The Future Is Here

No doubt in 1991 there were numerous companies who thought websites were a fad. But as shipping struggles with its public image and its ability to attract young talent to the sector we should not be looking for reasons not to embrace new technologies. The more people who do this, the better the results will be.