Introduction to CNSS
CNSS founded in 2006, is one of China's pioneering Chinese-language maritime and shipping portal websites. It boasts over 500,000 users across its platforms and receives more than 30 million annual page views.
I. CNSS User Base
The CNSS user community comprehensively covers enterprises in maritime services, shipping, vessel operations, ports, logistics, and trade, as well as maritime academies, research institutions, and a broad base of seafarers.
II. CNSS Business Scope
CNSS offers corporate clients a suite of services including: sponsored content (soft article) promotion, video interviews, video livestreaming, banner advertising, email marketing, new media account agency operations, event planning, and conference & forum organization.
(I) Sponsored Content Promotion
We focus on the entire shipping industry chain, delivering high-quality content consistently through a professional lens and timely reporting. With our WeChat Official Account as the core publishing platform, we release over 2,000 original and in-depth articles annually, garnering over 10 million yearly views. A leading presence among industry media, we are the preferred platform for businesses to build professional recognition and thought leadership within the sector.
(II) Video Interviews
We innovatively launched a video interview series, engaging a wide range of subjects from industry leaders and corporate executives to academic experts and frontline seafarers. These interviews showcase thecharacter and achievements of industry figures and corporate ethos through dynamic visuals, with single videos achieving over 100,000 plays, effectively enhancing brand image and industry influence.
(III) Video Livestreaming
CNSS is an industry media pioneer in introducing and routinely operating video livestreaming. We have created several branded livestream series, covering topics like "Maritime College Admissions during Gaokao Season," "Graduate/Seafarer Recruitment," and "Maritime Culture Science Popularization." This real-time, interactive format provides clients with precise and efficient solutions for online events and recruitment.
(IV) Banner Advertising
We provide premium banner ad placements at key traffic gateways, enabling strong visual brand exposure and efficient lead generation:
WeChat Article Top Banner Ad: Captures prime visibility in the daily industry information feed, reaching the most active vertical users.
Website Homepage Top Banner Ad: Establishes an authoritative brand impression at the primary stop for professional users' information searches and browsing.
All advertising placements support one-click redirection**, allowing flexible linking to corporate websites, event pages, or promotional content. This directly converts exposure into visits, meeting dual needs for brand awareness and performance marketing.
(V) Email Marketing
We possess a precise and active database of industry professionals. Through regular “Industry Hotspot News” mailings, we can seamlessly integrate client-tailored promotional messages into the daily reading of decision-makers across all industry chain segments. This low-cost, high-reach, strongly-relevant communication method serves as an efficient channel for long-term customer nurturing, product promotion, and event pre-launch awareness building.
(VI) New Media Agency Operations
We offer end-to-end WeChat Official Account agency operation services, from strategy to execution, helping you build a professional corporate communication channel. Services include:
Account Planning: Tailored content strategy, from registration to positioning.
Content Execution: Full-process content production from topic planning and professional editing to visual layout.
Operation & Maintenance: Daily publishing, user interaction, and data monitoring/analysis for continuous optimization.
This enables you to maintain a brand window that consistently delivers high-quality content and steadily grows industry influence, without the need to build a dedicated in-house team.
(VII) Event Planning
The Zheng He Maritime Awards Selection Event, initiated by CNSS in 2017, promotes maritime culture and spiritual civilization development, holding significant influence within the industry. To date, the event has been successfully held for nine consecutive years. Through years of dedication and effort, it has earned an excellent reputation and high brand credibility within the sector, becoming an important "public-endorsed brand" for championing the Zheng He spirit and disseminating maritime culture.
III. Our Mission
To pay close attention to shipping, promote the shipping industry, and become a disseminator of modern maritime culture.
IV. Our Vision
To build a globally influential, high-quality maritime internet services platform, facilitating the digital transformation and high-quality development of the shipping industry.