Director of Board, President and Party Committee Member, China Ocean Shipping (Group) Company Li Yunpeng said that the customer demand of shipping industry become more diversification, internationalization, environmental protection and integration.

Li believed that the shipping enterprises shall abandon the contrary relationship, focusing on efficiency and common interests.

The service model shall be transformed to E-commerce from traditional marketing, establishing online and offline profit model.

Except the service model, Li Yunpeng also stressed the extension of value chain. The role of future shipping enterprises will turn into comprehensive logistics solution suppliers. We shall consider how to reduce the cost of customers, offering end-end comprehensive solution.

He also said that the recent shipping alliance shall become closer cooperation. Facing competition, the shipping alliance shall enhance further cooperation, such as joint venture and multiple alliances to realize binding of core benefits.