Global marketing blitz planned by Indian maritime associations


In association with the Ministry of Shipping, Government of India; India’s leading shipping associations including: The Maritime Association of Shipowners, Shipmanagers and Agents (MASSA), The Maritime Union of India (MUI) and National Union of Seafarers of India (NUSI) have jointly planned a series of road shows across the globe, primarily to interact with foreign ship owners and their representatives residing in countries like Australia, Hong Kong, Singapore, South Korea, UK, Norway, Greece, Japan, USA, etc.

“As ‘Make in India’ concept mooted by Indian Prime Minister Narendra Modi inspires capabilities of Indians amongst the stakeholders across the globe, a delegation of Indian maritime stalwarts will travel all over the world over next 12 months to promote Indian seafarers amongst ship owners. We plan to hold such networking events at Indian Embassies across continents,” said MUI General Secretary Amar Singh Thakur.

Mr Abdulgani Serang, NUSI General Secretary said: “A detailed marketing plan has already been submitted to the Indian Ministry of Shipping. This entire exercise running into millions of Indian Rupees will be proportionately funded by leading stakeholders of the Indian maritime industry.”

Skill development has gained enormous traction with Indian Prime Minister Narendra Modi’s vision to create at least 100 million new jobs for Indians across sectors by the year 2020, as 14 million people enter the workforce every year. With an average age of 29 years, India is set to become the world’s youngest country with 64% of its population in the working age group by 2020. The core aim of ‘Make in India’ is to meet the developmental aspirations of its 1.25 billion people through proper skilling and employment.

First of its kind in the history of India after 1947, the Indian maritime industry will thus initiate a massive global marketing blitz to update foreign ship owners on maritime skills of Indian seafarers.

Source: The Maritime Association of Shipowners, Shipmanagers and Agents (MASSA)

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